Dieseldorff Motorsports
Since 1888, Dieseldorff has remained proudly family-owned. Guided by authenticity, craftsmanship, and an unwavering pursuit of quality. With over 135 years of continuous heritage, each cup of our coffee carries generations of knowledge crafted to elevate the moments that matter.
That same devotion now lives trackside through our premier motorsports partnerships. Since 2019, we've been proud partners across the world’s most iconic automotive stages, from the refined lawns of The Quail, A Motorsports Gathering, The Quail Rally, and The Quail MotoFest, to the high-octane atmosphere of WeatherTech Raceway Laguna Seca, we are dedicated to serving the most distinguished guests globally.
In 2026, we are proud to expand our presence across the world’s most iconic automotive stages, beginning a new journey with the Ferrari Family at the Cavallino Classic Concourse.
We are honored to raise these first cups in tribute to the shared passion and excellence found across each of these celebrated venues.
DIESELDORFF - DRIVEN BY LEGACY.
This year, Dieseldorff Coffee is honored to be part of the Cavallino Classic, one of the most prestigious celebrations of automotive heritage in the world. Since 1992, this iconic event has stood as a true temple for the preservation of Enzo Ferrari’s legacy, bringing together some of the rarest, most beautiful, and impeccably restored or carefully preserved Ferraris ever produced. Set against an atmosphere of elegance, craftsmanship, and passion, Cavallino Classic represents a meeting point for those who value history, excellence, and authenticity.
At the heart of the event is the renowned Concours d’Elegance, or as it is proudly known in Italian, the Concorso d’Eleganza. Judged under the strict IAC and PFA guidelines, expert evaluators from across the United States and abroad examine every detail with absolute precision, ultimately awarding the coveted Platinum Awards, Best in Class, and Best of Show. For Dieseldorff, being present at Cavallino Classic means sharing a space where legacy, dedication, and timeless quality are not only admired, but truly celebrated.
Since 2020, Dieseldorff is honored to be a proud partner of the Quail Signature Events family. We unite our passion and devotion to excellence in everything we do. We are truly driven by legacy, from the mountains of Guatemala to the wonderful valley of Carmel by the Sea.
The Quail, A Motorsports Gathering, is a tradition that has stood the test of time. Since its inception, it has combined a lush setting on a golf course nestled against the Santa Lucia mountain range with exceptional cuisine and the finest examples of vintage sporting automobiles seen during the week.
Every May, riders and enthusiasts from across the globe converge on the Monterey Peninsula to celebrate the pinnacle of motorcycle artistry, engineering, and the vibrant camaraderie of the biking community.
The Quail MotoFest, formally The Quail Motorcycle Gathering, is a festival celebrating the exceptional and rare assemblage of vintage and modern motorcycles, alongside top motorcycle exhibitors.
Dieseldorff is honored to be a proud partner of the Quail Signature Events family, uniting our dedication to craftsmanship and heritage.
Since 2025 Dieseldorff offers guests an unparalleled coffee experience for all IMSA, INDYCAR, & ROLEX MOTORSPORTS REUNION, and ROLEX MOTORSPORTS DRIVERS CLUB VIP guests inspired by tradition and performance. At Laguna Seca Raceway, where history meets the thrill of motorsports, Just as Laguna Seca has been home to legendary races and unforgettable moments, Dieseldorff has cultivated a legacy of excellence in the rich soils of Guatemala for over 135 years.